July 7, 2017

GEM MEDIA’s experience of marketing a variety of businesses within a wide range of sectors across various different channels means that we know the communications that work, and the ones that don’t. Recently, we have seen a growing interest in Flyering as a first-stop...

July 7, 2017

In the digital age, constant changes are being made to the way we communicate, with developments in video, apps and social platforms that provide people around the world a constant stream of communication at the touch of a button. With so many social platforms online,...

June 28, 2017

In today’s competitive market, brand image is everything. A strong brand will stand out amongst the crowd, attract the right audience and build customer loyalty, ultimately leading to greater success. The aim of a ‘brand’ is to project business ethos and demonstrate yo...

April 12, 2017

As Easter approaches, row upon row of Cadburys eggs and Lindt bunnies fill the supermarket aisles, families stock up their fridges with the necessaries for Sunday’s feast and excitement starts to mount as a long weekend is in sight. These are at least a few of the sign...

January 11, 2017

These days, brand image is essential in business...

Your brand is the essence of your company; it conveys your tone of voice, your business values and works to engage a particular type of audience.

Discounting repositions your brand image and can be damaging to your repu...

January 5, 2017

Another year means a brand new marketing strategy and refreshing your content strategy is the best place to start….

The marketing world saw a huge amount of innovation in 2016, and one trend that proved hugely successful for businesses was using fresh content to boost o...

December 22, 2016

As we begin to wind down for Christmas, we would like to say a huge thank you to everyone that we have worked with over the past year, and everyone who has contributed to and supported our very successful year.

Secondly we would like to wish every a very Merry Christmas...

December 15, 2016

As Christmas is fast approaching it seems only fitting that we round of the year with a super festive Marketing Abroad Blog. 

Gemmedia’s latest adventure was to uber cool Copenhagen. This Danish city is named as one of the trendiest and happiest Nordic cities – with so...

December 8, 2016

With so many businesses battling to the top of the Google ranks, marketing has become an essential tool for businesses - and an increasingly tough one to master.

Online traffic is even busier at Christmas time, when businesses market new Christmas campaigns through a va...

December 1, 2016

Company culture is at the top of the Christmas list for a huge majority of employees, especially young professionals moving in to the world of work.

This makes internal marketing an extremely important part of company life as it allows the entire workforce to feel invol...

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