June 4, 2019

Traditional business-to-business marketing consists of marketing

strategies that follow typically boring and older conventions to appeal to a corporate audience.

With the development of technology, digital platforms and consumer lifestyles and

habits, the B2B world has dr...

May 30, 2019

Television adverts can be viewed as an older way of advertising, and a much more traditional way, compared to the digital methods we have today. However, when it’s done right, it’s a very successful method as it reaches a mass audience and it does gets everyone talking...

May 9, 2019

Instagram recently revealed that they would be trialing removing likes from your followers on the social media platform. As the account owner, you can still see the numbers behind your posts, but these are not available for those viewing your profile.

By hiding the like...

May 1, 2019

Women in Business not-for-profit community 'Diamonds and Deals' by Gem Media & U&I Lifestyle have recently announced the launch of ‘Diamond TV,’ which will be a

weekly livestream series on Thursday’s at 8:30pm called “#LetsTalkBusiness.”

As the media industry continu...

April 26, 2019

Lush is a chain brand of handmade cosmetics that has been in the business since 1995. The company have always stood strong in their beliefs, from ethics, removing palm oil from their products and campaigning about animal testing. 

The most recent move by Lush is one tha...

April 4, 2019

Podcasts are an audio platform rising in popularity, as more people begin to listen to them.

You can use podcasts for a variety of purposes including sharing new information, discussing a range of topics or entertaining your audience, which is customisable for the liste...

March 28, 2019

You may have seen the rise of influencers first hand when scrolling through Instagram, with captions including #Ad to showcase products and reviewing the service to their hundreds of thousands of followers. 

Social Influencers are the latest and possibly most effective...

March 15, 2019

Social media plays a huge role in the success of businesses, as it enhances your brand identity and customer reach. In the digital world, one of the most important ways to get your message through to your consumer is through platforms such as Facebook, Twitter and Inst...

March 3, 2019

If you want to attract more customers and grow your business, firstly you need to understand how your business is performing. 

Where do your customers currently come from?

When is your busiest sales period?

&

How much are you currently investing in your Marketing?

You need...

February 5, 2019

With the number of online advertising options on offer, it can seem daunting to know which one to spend your money on to benefit your company the best.

Figuring out what platform your customers utilise the most, can help you decide where your money is better invested....

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