What Social Media Marketers can learn from #TheDress

Over the past few days we have seen serious debate on the internet over what colour a dress is. Bizzare right?

A badly lit photograph has spawned the internet generating arguments, memes and even scientific explanations!

The image of the dress was found from a blogger who goes by the name of ‘Swiked’ on Tumblr, who started the argument between a group of friends when they couldn’t agree if the dress was white and gold or blue and black.

The debate has puzzled thousands of us that as a result the news has widespread and even celebrities have started tweeting about this photo which now goes by the name of #TheDress

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But what can Social Media Marketers learn from this viral topic?

In 3 days. #TheDress has been tweeted more than 500,000 times!

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...and between 5pm and 9pm, tweets were estimated to reach 130,000 per hour!

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Online Retailer ASOS was retweeted 36 times, Gambling shop Paddy Power used humour and received 65 retweets, Manchester United Football club referred to their kit and received 3.2k retweets.

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