Traditional business-to-business marketing consists of marketing
strategies that follow typically boring and older conventions to appeal to a corporate audience.
With the development of technology, digital platforms and consumer lifestyles and
habits, the B2B world has drastically changed. What we did know as B2B no longer
exists, and when it is implemented, it is used alongside modern techniques and
B2B has now become modernised, and similar in our approach with fun, exciting
B2C businesses. With the ability to deliver great customer experience and direct
service, the fundamental transformation over recent years is evident in the marketing
Companies need to transform and respond to these challenges set by the industry
and lifestyle changes, to ensure that they are appropriately meeting their client’s
needs. Buyers now rely on digital resources including videos, reviews, blogs and
social media for their services.
This cultural change comes from digital transformations, and with open-mindedness
and change, a company can easily reflect upon this to make their voice heard. This
move from being product-centric to customer-centric can be difficult to appeal to
modern customers, but when putting themselves in the shoe of the customer to
identify their needs, this can be met.
Just like how modern customers expect customization in their B2C experiences, they
also want it in their B2B interactions.