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5 reasons why you should incorporate TikTok into your marketing strategy!

Barely two years old, TikTok is currently the fastest growing social media platform

with 500 million active users globally and the average user spends around 52

minutes on the app per day! For those of you who are unfamiliar with this youthful

app, TikTok is a social media video app for creating and sharing short lip-sync

videos usually based on comedy and talent. Using this fast-growing app is a great

marketing opportunity for your business to reach a new and larger audience and

here is why!

Reaching a younger audience

A younger audience can be hard to read and target but one fact is almost

guaranteed, they will have TikTok. 65% of TikTok users are under the age of 30

making this social media platform the perfect tool to use when marketing to

Millennials and Gen Z. Don’t avoid this app due to its youthful stigma and instead

use it to your advantage, especially if this age group is your target audience!

TikTok feels like anti-marketing marketing.

According to, Gen Z dislike being bombarded with adds

left right and centre. TikTok almost disguises the marketing technique and comes

across as a less invasive way to market to this target audience. With 51% of Gen Z’s

using adblocker, this marketing technique will ensure your marketing is getting the

attention it deserves.

Video marketing is taking over

The traditional 4 (Facebook, Instagram, Twitter and LinkedIn) is being overshadowed

by this video-sharing platform. Video marketing is trendy and 86% of people would

like to see more video from brands so it isn’t going anywhere anytime soon. Don’t let

your business be late on the trend and join TikTok to expand the reach of your video

content. This app makes incorporating video into your existing marketing strategy


User-Generated Content

User-Generated Content or UGC is valued most by millennials due to its authenticity.

With fake news on the rise, millennials desire honest reviews and suggestions from

people they can relate to. Don’t underestimate the potential and powerfulness of this

marketing technique and encourage people to talk about your business as much as


An international audience

TikTok operates in over 150 different countries meaning viral videos occur often on

this app. TikTok is an effective way to introduce your business to an international

market or connect with new audiences worldwide, expanding your brand awareness.

Top tip: So, you have finally downloaded TikTok but don’t know how to get started?

Here’s how. Launch a hashtag challenge to promote your business. Choose an idea

that will encourage users to create videos using the brand hashtag you have

selected. To put it simply, encourage your audience to respond to your marketing

technique! This is a simple way to increase interaction and engagement for your


I hope these tips were beneficial and encouraged you to explore the TikTok app for

your business! Comment down below your thoughts of TikTok and your business’s

account name so I can give you a follow!

Book a call to find out how we can help you explore TikTok and maximise sales through this platform.


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