Throughout Lockdown I braved my fear of doing videos. I'm not quite there with 'Live Video's' yet, or staged and edited videos, and I'm simply uploading videos fresh from my phone camera roll.

If you are not there yet with video's, just do it! You'll be happy...

Most of you have gone from working long hours, seeing so many clients and generally being rushed off your feet to a complete standstill.

Regardless if you work as a salon owner, salon worker, mobile or from home, you would have had a similar thought process and emotion...

The world has changed and so has consumerism.

Lots of businesses are now temporarily closed and the businesses who have online systems in place are flourishing, as more consumers shop online, following governments advice to stay home.

Online shopping behaviour has change...

Marketing your business is always an important task, but now more so than ever. Covid-19 has caused global disruption to businesses and whilst the majority of us are trying to keep it together, by re-arranging finances, organising staffing and keeping customers updated...

The latest government announcement to avoid restaurants and bars, has left restaurant owners uncertain of how their business will shift during this pandemic. Whilst no-one has the answers, I wanted to offer some Marketing guidance for my clients and other small busines...

A recent study from Google found that 'more than 60% of the sale is complete before sales engagement begins' and do you know why? 

Because Marketing scopes the sale, interacts and then engages with them. Marketing gets their first nowadays, especially from the powe...

With the new year round the corner, it's time to re-evaluate this years Marketing and measure your results.

To give you an insight on what metrics to look out for, here are just a few:

1. Google Analytics - look at the traffic source to your website and understand what s...

With each Marketing channel calling out for content, it can be difficult for businesses to update each platform consistently and creatively on a regular basis. We always advise our clients to post on a daily basis and amongst other things in your business, this can be...

Social Media and gaining followers is one thing, but building a community who supports your brand is another. 

A Social Media Manager is typically someone who is your brand voice online and someone who posts content for your brand. However a Community Manager will devel...

It is coming up to that time of year when many areas of business, particularly retail, will start to see a massive increase in their sales.  Understandably it is a time as well to increase your marketing to make sure you are attracting customers to buy from you....