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Multi-channel Social Media Marketing- Why you should tailor posts for each platform...

Social media has endless benefits to help grow and develop your business. Popular social platforms have become a marketing opportunity, offering businesses valuable data about their customers and a convenient way to reach them.

Managing your Social Media can be particularly time consuming and though it may seem like linking your company's Facebook, Twitter and Instagram accounts will save you time, GEM MEDIA strongly advise against it.

Each Social platform works differently and has a different audience, which requires structured posts to match the consumer behaviour and their consumption of information. The way consumers engage on Facebook, is different to how followers engage on Twitter.

Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions, rather than linking your posts and not investing the time or care it needs.

With over 2 billion people having active social media accounts, every day there is over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these overwhelming numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.

If your business is taking shortcut's on Social Media then consider yourself anti-social! There will be no opportunity for you to interact, mention other accounts, follow accounts and like posts, which is putting your brand at a huge risk for potentially not responding to customers online.

Social posts are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. As a result, it is vital companies have an online marketing strategy whereby posts are tailored. What incentive does it give people to follow you on all channels, if the content is the same?

Consequently, marketing your business through the right channels and connecting with your customers not only generates customer retention but brand loyalty. They know your company is particular and precise, they know how and where to contact you and finally, they know that each post or tweet is substantially worthwhile reading.

By linking the accounts, the format of each post will look untidy and can represent your brand in a negative light. The format of posts on Facebook and Twitter differ and so when you link them, they do not show up very nicely. For example, Facebook posts allow up to 5,000 characters; Twitter allows a mere 140 characters and the dimensions of artwork is different.

Put the time and effort into your individual Social Media channels and you will see the results.

Find out how GEM MEDIA can help with your Social Media.

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