top of page

What's new in media?

The world of media and online platforms never stops to surprise us. Facebook, Twitter and Instagram keep thinking of new features that can take their platforms to the next level for both business and content creators. There are 5 features that will revolutionise once more the online world.

Schedule Stories on Facebook and Instagram

Facebook is launching several updates focused for business which include the ability to schedule stories on both Facebook and Instagram. This new feature is coming to Facebook Business suite that already allows users to create and schedule regular posts but now is going to extend the same functionality to stories.

Stories can be schedule in the Business Suite mobile app in the “Posts & Stories” tab.

From there follow these steps:

- Select where you want to create or schedule the post for you Facebook Feed, Instagram Feed, or both.

- Click in “Upload Media” and add a photo or video to your stories.

- Customize your story by adding text or stickers.

- Click “Publish Story” to publish immediately or click the blue arrow to select “Schedule Story” to publish it later.

Facebook Business Suite New Features

Other features that Facebook Business will allow is to Edit Scheduled Posts before they go live, Create and Manage Albums, and Save Posts in Drafts.

Edit Scheduled Posts

The new feature available now in Facebook Business allows you to schedule posts to be edited before they go live.

To use this new feature, you need to head to the “Scheduled Posts” section of the “Posts & Stories” tab on your mobile or desktop, select the post to edit and choose “Edit Post”.

Create and Manage Albums

A feature will be available in the next coming weeks that will allow businesses to create, publish and manage Facebook photos and albums.

Save Posts in Drafts

Instagram Introduces Insights for Reels and Lives

Instagram is launching new and improved features and the most wanted is the Insights for Instagram Reels and Live Analytics. Previously there were only insights for Instagram posts and for Instagram stories. This new feature is a major upgrade and ensures that creators and businesses can understand how their content is performing.

Instagram Reels Analytics

For reels, users will be able to see metrics like Plays, Likes, Accounts Reached, Likes, Comments, Saves and Shares.

Instagram Live Analytics

For Live, users will be able to see the number of Accounts Reached, Peak Concurrent Viewers, Comments and Shares.

Instagram reels and live insights are online available for Business and Creator accounts.

To access these insights, tap the “Insights” button on your account profile page. From there you will have access up to 30 days of analytics for Instagram Posts, Stories, Reels, IGTV Videos and Live Videos.

To see a detailed performance of your Instagram Reels, go to the Reels tab on your profile and open a Reel. From there tap the three dot icon in the bottom right hand corner of the screen and then select “Insights”. If enough time has passed, you will be able to see a detailed overview of your Reel’s performance.

Instagram’s New Feature of Hiding Likes

Instagram announced that they are launching a new feature that lets users hide their number of likes on posts.

To hide the number of likes on your post:

- Open your Instagram and go to your profile.

- Click on the three lines in the top right hand corner.

- Click ‘Settings’.

- Click ‘Posts’

- Select ‘Hide Like and View Counts’.

If you can’t see the new ‘Posts’ section, this means that the feature hasn’t been rolled out in your country yet.

Twitter Business Profiles

Twitter is aiming to launch soon the Twitter business profiles. This feature will allow users to open a twitter business account, and with this, users will be able to give relevant information such as location/address, opening times and more.

These are the new features that will improve the online platforms. The most controversial in my opinion is the Hiding Likes feature on Instagram. What are your thoughts? Is it good? Is it bad? I think there will be advantages and disadvantages but only time will tell.


Featured Posts
bottom of page