5 Ways to create content this Autumn...


It’s the cosy season where we enjoy pumpkin spiced lattes and watching the leaves change colour. Like any new season, it requires new marketing strategies and in this blog post, we go through 5 ways to create content this Autumn.

Peoples buying behaviour and personalities change in different seasons and Autumn gives you the opportunity to better understand your customers buying behaviour.

Here’s how to create some amazing seasonal content this season…

1. Map out your Marketing objectives.

Autumn is the season of change and now is a good time to map out your marketing objectives for the next quarter.

- How was your Marketing performing last season?

- What’s the latest trends?

- What do you need to achieve this season?

Plan content that will give your brand a strong message and think about why you are doing it. Implement a strategic plan that will support your objectives.

Download our FREE Marketing Strategy guide for further help on this.

2. Be creative with your Graphics.

Autumn is a beautiful excuse to get creative with our graphics and take full advantage of the different coloured leaves, hot drinks, candles, blankets and more. Switch up your graphics and adverts to include anything fall-related.


Take a look at Kelloggs and Absolute Vodka example:


3. Get busy on Social Media.


Like anytime of year, it's important that you do not lose momentum on social media. You should be posting every day on the story and the grid. If you are stuck for ideas, here are some good ideas for Autumnal imagery:

- The colors orange, red, yellow, and brown

- Leaves and foliage

- Woody textures

- Warm drinks: apple cider, pumpkin spice lattes, hot chocolate

- Fireplaces

- Sweaters and jackets

- Sunsets

- Rain and umbrellas

- Apples

- Pumpkins

- Spices (cloves, cinnamon sticks, etc.)

- Books


Look through Analytics of last season and see what content worked well and then repurpose to build brand authority and raise awareness.


Dates to remember:

- October is Breast Cancer Awareness Month

- 31st October Halloween

- 13th November World Kindness Day

- 19th November National Entrepreneur Day


Obviously each social media post needs to reflect your business, your overall strategy and objective. In terms of the message behind the image, we recommend the following...

4. Run a special offer.

Special offers are a great way to entice sales and gives your business a product or service to push. If you have an Autumn offer, this is likely to attract new and existing customers and you can monitor how many people have taken this offer up. The offer can be communicated via social media, email and point of sale.


5. Host an online event or drive a particular fall related product.

Create an event and get your customers excited to attend. At the event, you can go live and drive a particular product, at an exclusive offer.


Build the buzz early for the Christmas season!


If you would like to work out your business objectives this Autumn or plan your strategy, we have training sessions & workshops available to you. Email hi@gemmediamk.com for ways to maximise your sales this season!

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