10 tips to running your own Marketing Consultancy

Lately we have been asked for advice on starting a Marketing consultancy and we thought sharing the following tips would benefit freelancers, business owners and anyone looking to start up in the world of Marketing.

1. Market yourself

Do you know how many times we come across a “Social Media Expert” with irregular social media postings and a low number of followers, or a “Web Designer” with a poorly designed website? It’s painful to see and as a business owner, please make sure you do your research before appointing the ‘right’ Marketeer to represent and promote your business effectively.

If you are looking to start up a Marketing agency or consultancy, then always market yourself on a personal and professional basis, through Social media, email marketing, updates to your website and face to face meetings.

Have a strong brand and ensure this is consistent on every channel.

2. Share the story

Use your Marketing platforms to promote your business as well as your clients businesses. Interact with them regularly to help increase their following and to inform your audience on what projects you are currently working on.

3. Set a routine

It is bizarre how quick a week flies when you’re in control of your time and it’s important that you achieve everything you set out to do. Set a routine where you allocate certain tasks, i.e Social media updates with your morning coffee.

From managing the following services; Social Media, Web Design, Email Marketing, Graphic Design, PR and Event Management, you will find that allocating certain time slots will help you become super productive and less overwhelmed from swapping project to project.

4. Keep clients in the loop

Whilst you are trying to build your consultancy and raise your profile, it's important that you remember your clients are the most fundamental part to your business. They are your income and they need to know what work you have achieved and your vision for their business marketing. Focus on building relationships and do not let the pressures of everyday life and business come across in your tone of voice.

Make time for each and every one of your clients and over deliver always.

5. Support small business