Does blogging help your business?
Every business should have a ...
Blogging can help your business in many ways. Every business needs to showcase their products and/or services.
Blogging is ideal for brand awareness, website traffic, lead generation, and sales. If you want to show you’re in the know, you need a blog.
The three best things about blogging are:
1. It is free to write.
2. It is free to post.
3. It is free to appear on Search engines.
Having new and updated content on your blog will give your audience a reason to stay on your website and look around to see all your company has to offer.
Search Engine Optimization is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index. Each blog you publish can be indexed by search engines, and therefore offers far more opportunities to be discovered online than if you had no business blog. Keep blogging and you will keep attracting organic traffic to your website, through your blog.
These are new visitors who are finding you because of your content on your blog and not because they are searching directly for your business and your company name. You are expanding the circle of awareness and opportunity for your business by releasing regular blog posts.
Remember that generating blog momentum takes time and commitment - not too different from investing; the sooner you start, the sooner you see results. Plan on doing weekly articles to get heard in today's competitive marketplace.
Content is the driving force of successful marketing these days. The key words on the page help your target audience find you. Whether using a search engine like Google, or a social sites such as LinkedIn, Facebook, Twitter or Instagram, your audience will use keywords to find you – and that means written content in all forms.