How to make more sales online - even if you don't have a website...


The world has changed and so has consumerism.

Lots of businesses are now temporarily closed and the businesses who have online systems in place are flourishing, as more consumers shop online, following governments advice to stay home.

Online shopping behaviour has changed and on a massive scale because consumers can no longer carry out their normal routines, therefore they are only buying what is essential to get them through the Coronavirus.

E-commerce as a platform has already seen an exponential growth and is expected to accelerate throughout the outbreak, and whilst businesses are being presented with many new challenges, the ones who are still active inevitability need to ask the question how best their strategies should adapt.

Retail needs to focus on home deliveries and as we have seen a surge in enquiries from small businesses without a website, or businesses without an online store on their website, we wanted to go through some of our ideas to making more sales online without a website shop.

Businesses can instead use Social Media as a selling platform.

1. Facebook

Facebook is an amazing platform and in times like this we are more grateful to stay connected. There are a number of ways you can sell on Facebook, which are:

- Facebook Groups. Find groups that are relevant to your product and share posts within them. Often groups have a large network of 1000 + members, which enables you to find more people suitable to your product. Advertise your product photo and description with a call to action on how they can order and make payment.

- Facebook Marketplace. This feature does all the hard work for you! Once you enter your product details, other members actively looking for products with your description can message you personally to arrange collection. Keep in mind the social distancing rule when they collect and encourage the buyer to make payment via BACs to avoid the handling of cash.

- Facebook Profile. At times like this do not be afraid to reach out to your personal connections and let them know what is available to them. If they are isolating at home and unable to go to the shops, they may be really appreciative that you have shared your offer. Include a call to action on how they can order and make payment.

2. eBay

eBay is a well known buy & sell platform and is more beneficial than selling via social media, because they do the marketing for you. They use their built in algorithms to get your product in front of the buyer searching for similar products. Buying via this platform is very secure and you are reaching people that wouldn't necessarily be connected to your social media.

Another advantage to selling on eBay is their customer service and peace of mind policy, which may result in a faster sale. Here you have the option to advertise delivery or p&p.